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You've probably been there when you've been watching one cat video after another on YouTube and then suddenly realizing it's late at night.
18 Free YouTube Business Templates to Download
YouTube has long been a treasure mine of entertaining video for users, but it has recently become a vital marketing tool. In fact, nearly half of all marketers (48 percent) said they intend to incorporate YouTube into their marketing plan in the next 12 months, according to the 2018 State of Inbound survey.
Stop and think about it if you're thinking, "Well, it doesn't matter because our target audience isn't on YouTube."
YouTube has almost 2 billion active users, and one-third of all Internet time is spent watching videos. Furthermore, the platform is highly widespread. It is available in 80 languages and reaches 95% of the world's Internet users.
The information below is also available.
The amount of video uploaded per minute is 300 hours.
People between the ages of 18 and 49
YouTube has a larger mobile reach to this age group than any broadcast or cable network.
The number of executives who prefer video to text has increased by 59 percent.
Having a target audience is important, but YouTube is also the second largest search engine, so if you use it correctly, it may help you improve your SEO and expand your brand's overall profile.
Using YouTube as a marketing tool can be intimidating for some businesses. That's why we've put together a comprehensive guide to assist everyone, from newcomers to seasoned YouTube users. We'll lead you through each stage of your YouTube marketing efforts in the sections below, from setting up a YouTube channel and optimizing your videos for SEO to executing YouTube ad campaigns and understanding video analytics data.
We recommend sending it to yourself as an email attachment or bookmarking it so you can read it later. You can also go straight to the part you're looking for by clicking on the index.
Making a YouTube channel and branding it
Search engine optimization for videos
Video production for YouTube
Putting together a YouTube marketing strategy
Analytical data from YouTube
YouTube, unlike other social networking sites, exclusively deals with video content, therefore if you start a YouTube channel and simply upload one video with no intention of maintaining the platform, you should reconsider your strategy. You must have a YouTube account in order to run a YouTube channel.
Running a YouTube channel takes meticulous planning, shooting, and editing, as well as ample time for marketing and statistics. If you put in the necessary time and effort, you'll be able to develop and share compelling material while also expanding your audience on YouTube.
#01 Visit Google
Click Create Account at the bottom of the page. #02 Create account
A pop-up box will appear, allowing you to select whether you want to create an account for yourself or to manage your business. Select "Manage my business" since this YouTube account is for commercial purposes.
#03 manage my Business
Enter your name, preferred email address, and password, then click Next to create your Google account. Reset your password by entering your email address, date of birth, gender, and phone number.
To use Google services, you must be at least 13 years old.
#04 Create account
Finally, agree to Google's Privacy Policy and Terms of Service, and confirm your account by texting or calling the code issued to you. The registration process is now complete. You've now completed the process of obtaining a Google account.
Creating a YouTube Channel for Your Business
You're almost ready to share your fantastic video material once you've created a Google account.
You are not, however, finished; you must create a YouTube brand account. You'll be able to change user permissions and build a more comprehensive online presence with a brand account.
#05 Visit YouTube
Click the account icon and select Create Channel from the drop-down menu once you've logged in.
#06 My channel
You'll see a button to create a channel, but instead of typing your name and clicking Create Channel, scroll down to the bottom and choose Use Business Name or Other Name.
#07 Use YouTube as
Enter a brand account name and click Create when the Create Brand Account screen appears.
Note that you can edit or amend the channel name at any time from the account settings screen, so it's fine if the name you enter isn't final.
#08 Create a new channel
Creating a custom YouTube brand account
Now it's time to personalize the branded account you've created. To begin, select Customize Channel from the drop-down menu.
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