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Instagram is clearly no longer simply for individual users. Instagram has evolved into a global platform for marketers to produce humanized content, acquire fresh talent, display their products, and educate their customers.

Instagram depicts not only individual users' active transmission of information, but also their active contact with one another. More over half of Instagram's active users log in at least once a day, and 35% log in numerous times a day.

Instagram is also an effective tool for increasing brand awareness and product placement, with 70% of users searching for a brand on the platform. Companies can use Instagram to advertise their brands and products in a nice, non-pushy manner.

Some folks, though, may be unsure how to get started with Instagram. You could be perplexed at first because you don't know how to use it. For those people, we've created this guide.

You can read this guide in any sequence, but you can also skip to the part you want using the navigation bar in the header.

Report on 2021 Social Media Trends

How to Make a Business Account on Instagram
The first thing to remember is that Instagram is meant for sharing and posting content that is "in the moment." You must invest in the resources to keep posting on a regular basis in order to stay relevant to your audience (it's also crucial to keep your profile up to date to sustain following engagement).

We'll show you how to create and manage a successful Instagram profile in this section; if you don't already have the Instagram app, you can get it from the App Store or Google Play Store. You can view but not upload content on the Instagram website for PCs. To upload, you'll need the app.

Make an account on Instagram.
When you first launch the Instagram app, you'll be given two options for creating an account: Sign up with your email address or phone number after logging in with Facebook. You should use your company email address to register so that your Instagram profile is not linked to your personal Facebook account.

After that, fill in as much information as you can about your account. Fill up the "Name" area with your company name so that visitors may quickly find your profile. This is the name that will display on your profile page; it is not the same as your account username (equivalent to your Twitter username).

[Your Username is specific to your account and is used by other users to engage with your brand. HubSpot's username, for example, is "@hubspot."

Choose a username that is simple to remember and search up. If your company name is already in use, make it stand out by adding a little more information after it. After you've created your account, you can modify your username.

Instagram account optimization
The last step is to select the ideal photo for your profile. Choose a profile photo that is consistent with your brand image because it has a huge impact on your visitors' first impression.

Consider a candidate that is well-known to the broader public, such as a logo. Also, because Instagram profile photos are automatically cropped out in a round shape, make sure to allow enough space for the image's four corners.

After that, write a brief self-introduction. The maximum text length for the introduction is 150 characters, so explain the attributes of your company and the advantages of following you in as few words as possible. Because Instagram self-introductions aren't searchable, you don't need to think about keywords or hashtags (more on that later).

Self-introductions can also encourage users to do things like utilize a specific hashtag or visit a website. Only in self-introduction may you use clickable URLs to encourage additional traffic to external websites.

Instagram account

This is why many firms change their URLs with the most recent posts they want consumers to pay attention to. To prevent cluttering your profile, utilize a URL shortener like HubSpot's tracking URL builder or Bitly when adding links. URL tracking can also assist you in determining how much traffic originates from Instagram to your website. URL tracking can also assist you figure out how much Instagram traffic is coming to your site.

You may also edit your profile at any time by pressing the Edit Profile option on your profile screen, which will allow you to alter your photo, name, username, introduction, and URL.

Changing the settings on your account
Finally, have a look at your account's settings. Hit the three-line icon in the upper right corner of your profile, then tap [Settings] at the bottom (the options that appear below your username will be explained later).

You may reset your password, review the posts you've "liked," and adjust your notifications from the Settings section. You may change your password, check your "liked" posts, and enable notifications from the settings screen. Some of the most critical options are shown here.

You can add up to five Instagram profiles so that you can switch between them without having to log out. It also allows several users to log in to a single account at once. To add an account, go to the Settings screen and touch [Add Account], then enter the username and password for the account you wish to add. Go to your profile screen, tap your username at the top of the screen, and choose the account you want to switch to.

How to Add an Instagram Account

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Types of Instagram Posts to Download for Free
It's time to start posting stuff now that you've made your account. Instagram allows you to share a variety of media, including photos, videos, and stories.