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On Tuesday, I attended a Mari Smith session on the Top 10 Facebook Mistakes Businesses Make and, of course, how to correct them.

Mari was recently hired by Facebook to deliver a series of free face-to-face seminars dubbed "Facebook Business Breackthroughs" to help small and medium-sized businesses in the United States get more out of this platform.

However, because these seminars are also given online, anyone may benefit from them; all you need is a basic command of the English language to follow along with an exposition.

I'm going to share what I've learned with you today.

How to Avoid the Top 10 Facebook Marketing Mistakes
Mistake #1: Failing to respond to fan messages and comments.
Facebook accounts for 71% of social media complaints, whereas Twitter accounts for 17%, Google+ accounts for 6%, and Instagram accounts for 5%.

Socialbakers.com has created a metric called "Socially Devoted" to track how quickly companies reply to complaints made through social media, as well as how many questions they answer and how long it takes them to respond.
Five out of every six customer concerns are ignored by businesses. People, on the other hand, desire to be heard.

Solution: Set up a system and allocate resources to respond.

You can set up a policy for responding to consumer complaints and posts. If the company's size permits, the response can be delegated to multiple management.

It's also feasible to use a basic color code to respond, such as:

Yellow: respond and invite the customer to continue the conversation offline Green: respond and invite the customer to continue the conversation offline (by phone, in person, etc.)
Delete the remark and/or block the author if it is red.
Preventing individuals from posting to your wall is a similar mistake that shows you don't care what your consumers have to say...

Mistake # 2: All of your postings are promotional in nature: woman-screaming-with-megaphone-for-sale, woman-screaming-with-megaphone-for-sale, woman-s You will most likely kick people off if everything you publish is about your business, your deals, and you encourage fans to subscribe to your email.

It's also vital to call attention to a related blunder, which is failing to properly identify the aims to be reached with that advertising and perfectly delimiting the target. I recommend that you read this article again:

Solution: make a weekly budget; it doesn't have to be huge.

Facebook advertisements are one of the systems that allows for more segmentation. Even a weekly budget of $ 10 to $ 50 can work wonders.

4th blunder Only using the Boost button
Although the "Promote Post" button aids in the distribution of your content and is simple to use, it lacks the targeting possibilities of an ad.

Solution: To segment your ad or publication, use Facebook's features, which are far more comprehensive than those offered through its "Promote" button.

Reread the article mentioned in the preceding paragraph to refresh your memory on the options.

Prepare a detailed profile of your target demographic, then test and tweak it.

5th blunder Promoting a post without a measurable return on investment
More fans, more clicks, more videos viewed, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more, more However, promoting information that is unrelated to business development will not benefit you. Unless you offer cat food, advertising a post with a stunning photo of your kitten will provide no results.

Solution: Before promoting a position, it's a good idea to set certain goals to achieve so that we can track our progress later.

Depending on the business and when they are to be completed, the objectives may differ. It could be greater exposure, more sales, more mailing list memberships, or something else entirely; each lens will have a unique offer.

Having a monthly or at least weekly publication calendar and strategically deciding when and what to publish is the most efficient approach to do this.

Here are several examples:

social media promotion calendar editorial calendar
6th blunder Choosing the wrong target market
Demographics are incorrect or too broad. Nothing, for example, piques my curiosity more than offers to purchase tickets to a football event.